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How a homegrown label revolutionised online fashion retail inMizoram

But we want to make them believe otherwise not everything is in a mans hand. Adds Baby Lalduhawmi, Vaikiria gave me a chance to nurture my talent and earn at the same time and helps my family back in my village. Lalduhawmi first started her job as a seamstress at http://lomotithe1978.wordpress.com Vakiria Apparel and Garment Making Centre, a unit of http://lomotithe1978.wordpress.com Vakiria, where all its products are manufactured. Last month she was promoted to a dress maker. We first started our business venture with the name Computerised Embroidery becoming the first brand in Mizoram to computerise embroidery apparels, says Lalsangzeli. A higher -secondary school teacher by profession, Lalsangzeli found her niche in fashion designing and she, along with her two sisters, Laldingsangi and Lalrinpuii left their job and started Vakiria in 2005. VIFT organises afashion event called Fashion Fusion where students showcase their designs it is regarded as one of the biggest fashion shows in Mizoram. Soon the computerised embroidery apparel hit a https://dedictage.wordpress.com chord with Mizo women. Back then computerised embroidery work was still something new among the Mizos, she says. Another big catalyst for Vakiria was when they started the bridal fashion designing a few months after they launched, in addition to the computerised embroidery work. Besides selling the wedding gowns, we also made it available for lending, which was an uncommon practice until we started, says Laldinsangi. However, it was not easy for the brand to pick up. Though Mizoram is famous for being a fashion crazy state, most of the http://iqbalylianna.wordpress.com clothing brands in the state are of foreign companies and to challenge that situation with a local design brand was not an easy task, recalls Lalsangzeli. Vakiria started its own fashion school Vakiria Institue of Fashion Technology (VIFT) in 2010 today its one year diploma course makes it one of the leading fashion institutes in the northeastern state.

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