Soft Surroundings to open at Eastview Mall Home / Industry / Retail / Soft Surroundings to open at Eastview Mall Soft Surroundings to open at Eastview Mall Soft Surroundings barricade at Eastview Mall in Victor, N.Y. A Soft Surroundings store will open at Eastview Mall in Victor on Oct. 13. Soft Surroundings is “a leading luxury lifestyle brand for busy women of all ages.” The franchise is known for its use of soft, plushy fabrics and free cosmetic and skincare consultations within the store. In addition to selling apparel and beauty products, the company also has a selection of bedding and furniture. “We couldn’t be more excited to finally bring Soft Surroundings to the great state of New York, specifically to Eastview Mall in Victor,” Danny Boddy, senior vice president of retail, said in a statement. “Our brand is all about slowing down life’s rigorous pace and taking the time to rejuvenate and take care of one’s self. We feel strongly that this is something that the women throughout the Greater Rochester area can relate to and we are excited to give them an opportunity to ผ้าปูที่นอนราคาถูก experience what we are all about.” This will be Soft Surroundings’ 54th location, and the first store to open in New York State. (c) 2017 Rochester Business Journal.
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That would make a big difference. It might also be good to look at ISPA’s most recent bedding forecast, issued this past June, which envisions unit growth of 3.5% this year and 4.5% growth in the value of bedding shipments. If those figures are to materialize, a strong Labor Day performance is a necessity. There’s another reason for optimism as we welcome in another Labor Day: Our friends in the online world are doing their part to boost business. Online leader Casper caught our eye with this recent online offer: “We did the math: Leaving bed this Labor Day is out of the equation. Spend $1,000, save $100.” I don’t know how many people will actually confine themselves to bed all day on a holiday, but it’s good to have Casper and other online players urging consumers to think about buying a new mattress. (Side note: That Casper offer would be even more compelling if it included a $1 foundation, a free adjustable base, free pillows and no interest for five years. I wonder how long it will take Casper to catch on to those business builders?) Finally, we should be optimistic about Labor Day sales because the industry always fires its big promotional artillery for this critical holiday, and those barrages are bound to have some impact. They almost always do.
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